top of page
Christian Riechert

Boost Your Product Marketing with Copilot: AI-Powered Insights



Discover how Copilot in Business Central can revolutionize your marketing process, delivering compelling product descriptions with ease.


In today's crowded online marketplace, creating compelling product descriptions is key to standing out. Copilot, an AI-driven feature in Microsoft Dynamics 365 Business Central, makes it easy for users to produce captivating and creative marketing text for products sold on platforms like Shopify. This guide will walk you through how Copilot works, where it is applied, and the value it can bring to your business.


What is AI-Powered Item Marketing Text with Copilot?

Copilot is an AI-powered tool that supports Business Central users by crafting product descriptions that captivate customers. By simply clicking a button, Copilot generates marketing text that is creative, engaging, and highlights the essential attributes of your item. With minimal effort, your descriptions are ready to be published, saving you time and maximizing the effectiveness of your marketing strategy.


Utilizing Microsoft Azure OpenAI Service, Copilot taps into advanced language models that understand, predict, and generate high-quality text. This means that Business Central users can streamline their content creation process and deliver impactful descriptions more effectively.


Where Can Copilot Be Used?

Copilot is available directly within the item cards in Business Central. Each item card represents a product and includes fields such as dimensions, costs, and images. Among these fields is the marketing text field, where Copilot's power comes into play. By selecting the Draft with Copilot option, users can generate well-written marketing text for their product. If the initial draft isn't ideal, Copilot can generate multiple drafts until you're satisfied. Once you have a satisfactory version, you can finalize, edit, and even directly publish it to an online shop like Shopify.


Why Use Copilot for Your Product Marketing?

AI-generated content can greatly expedite your go-to-market process by cutting down the time needed to create marketing materials. Here are some reasons why Copilot is beneficial:

  • Eliminate Writer's Block: Copilot's initial drafts help you overcome the often daunting challenge of starting from scratch, making content creation easier.

  • Ignite Creativity: By providing intelligent suggestions, Copilot opens the door to more engaging and innovative product descriptions that drive customer interest.

  • Ensure Brand Consistency: Copilot's AI capabilities help maintain a consistent tone and message across different product descriptions, reinforcing your brand's identity.


However, it's crucial that AI-generated text is reviewed by a human editor to ensure accuracy and appropriateness. AI tools are powerful, but human insight remains vital in crafting the best final product.


Supported Languages

Copilot is supported in specific languages that have been validated for quality. Although it may be used in other languages, the results might vary depending on the system's settings and user input. For more information, check the international availability of Copilot features.


Current Limitations

The quality of Copilot's output is influenced by the quality of the input. Vague or generic product names and missing attributes can lead to poor-quality suggestions. To get the best results, ensure your item details are complete and specific.


Getting Started with Copilot

To start using Copilot, you need a Business Central environment (version 23.1 or later) that supports marketing text suggestions.

  • Current Business Central Users: Your Business Central administrator will need to enable Copilot capabilities within your environment.

  • New Users: If you're not yet using Business Central, sign up for a free trial and see how Copilot can enhance your product marketing efforts.


Unlock the full potential of AI-driven product marketing with CBR Technology! 

Our team at CBR Technology is ready to help you make the most of Business Central and Copilot, ensuring you gain a competitive edge with seamless and impactful marketing solutions.



1 view0 comments

Comments


CBR Technology Blog

bottom of page